Fifth Annual Chattanooga Motorcar Festival to Host Broad Arrow Auctions on October 12, 2024

Jul 11, 2024

CHATTANOOGA (July 9, 2024) – The Fifth Annual Chattanooga Motorcar Festival will host Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, at the Chattanooga Convention Center, on October 12, 2024, as part of the three-day weekend’s schedule of events.

The Festival benefits the Neuroscience Innovation Foundation (

This will mark Broad Arrow’s first appearance at the Festival, and its fourth and final U.S.-based auction for the 2024 calendar year.

Broad Arrow auctioneers Alain Squindo and Lydia Tenet. (Image by D. Paul Graham, courtesy of Broad Arrow)


The boutique auction, which unites the Chattanooga Motorcar Festival alongside Broad Arrow Auctions, will feature a wide array of approximately 100 collector cars crossing the block.

“It gives me great pleasure to welcome my automotive enthusiast friends to our beautiful city each October, and, this year, we could not be more pleased to welcome Broad Arrow and Hagerty to be an integral party of the event and witness the transformation that our city undergoes to prepare for the festivities,” said Festival co-founder Byron DeFoor.

“We are thrilled by the opportunity to be working with the Chattanooga Motorcar Festival, its co-founder Byron DeFoor, and his talented team,” said Kenneth Ahn, President of Hagerty Marketplace and Broad Arrow. “Chattanooga is a tremendous backdrop to hold our auction, and we could not be more pleased to partner with CMF to support the Neuroscience Innovation Foundation, raising both funds and awareness for a worthy cause, while shining a light on the exciting developments in downtown Chattanooga.”

Said Donnie Gould, Senior Car Specialist at Broad Arrow, “Chattanooga has long been a key location in the car collecting world and there are a number of significant collectors and collections located in the region with whom we have very strong relationships. Notably, Chattanooga is only a day’s drive away from nearly 80 percent of the continental U.S. population, so it sits virtually at the epicenter of so many population hubs. We are delighted to support their passion in the region and an outstanding motorcar festival and concours by assembling a roster of cars of interest to our core global clientele. Even now, as we announce the auction, we expect consignment interest to be quite strong.”


The J.Willard Marriott Ferrari Club is a highlight of the 2024 Chattanooga Motorcar Festival. (Chattanooga Motorcar Festival image.)

Other family-friendly weekend events at the October 11-13 Festival include the J. Willard Marriott Ferrari Club, Sunday’s Concours d’Elegance, Luftgekühlt (celebrating air-cooled Porsches), car club gatherings, specialty displays, Concours d’Lemons, street festivals, a parade, a road rally, and more.

“I am proud that our event will again benefit the Neuroscience Innovation Foundation (NIF),” added DeFoor. “I am humbled by the opportunity to not only support such worthy causes but to do so through the collector car community. We look forward to welcoming everyone to our wonderful city this October 11-13 for an exciting weekend of activities.”

For Broad Arrow consignments, go to

Registration for the Concours is open at Concours d’Elegance – Chattanooga Motorcar Festival.

Registration for the J. Willard Marriott Ferrari Club is open at J. Willard Marriott Ferrari Club – Chattanooga Motorcar Festival.

Media credentials may be requested at

About Chattanooga Motorcar Festival:

Proceeds from the Chattanooga Motorcar Festival support neuroscience research through Fifty Plus Foundation, Inc. Approaching 13 years of supporting Alzheimer’s and neuroscience research, Fifty Plus Foundation created the Chattanooga Motorcar Festival to bring both local and global support to back research that is already making a difference in saving lives. Learn more at

About Broad Arrow, a Hagerty Company – Broad Arrow, a Hagerty (NYSE: HGTY) company, is an advisor, market maker, and financier for car collectors with a commitment to integrity, trust, and innovation. Broad Arrow operates Broad Arrow Auctions, Broad Arrow Capital, and Broad Arrow Private Sales (formerly Collectors Garage) and is headquartered in Grosse Pointe, Michigan. For more information, please visit connect with us on Facebook, Instagram, Twitter and LinkedIn.

About Hagerty, Inc. (NYSE: HGTY) – Hagerty is an automotive enthusiast brand committed to saving driving and fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events, and automotive entertainment custom-made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the UK and is home to Hagerty Drivers Club, a community of more than 800,000 who can’t get enough of cars. As a purpose-driven organization, Hagerty Impact aims to be a catalyst for positive change across the issues that matter most to our teams, our members, the broader automotive community, our shareholders and the planet at large. For more information, please visit or connect with us on FacebookInstagramTwitterLinkedIn, and YouTube.